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ESPN is upping its game to get America wild about the World Cup. The World Cup is the biggest sports event worldwide – airing across 214 countries and territories, and drawing an even larger audience than the Olympics or the Super Bowl. This year's tournament is scheduled to take place June 11 to July 11 in South Africa.
While ESPN’s intensified efforts are impressive, the question remains: when it comes to soccer (or football, as it is known internationally), can ESPN build a loyal following and score a ratings hit over rival network Univision?
