How Does ESPN Capture Univision's World Cup Hispanics?

ESPN is upping its game to get America wild about the World Cup. The World Cup is the biggest sports event worldwide – airing across 214 countries and territories, and drawing an even larger audience than the Olympics or the Super Bowl. This year's tournament is scheduled to take place June 11 to July 11 in South Africa.

While ESPN’s intensified efforts are impressive, the question remains: when it comes to soccer (or football, as it is known internationally), can ESPN build a loyal following and score a ratings hit over rival network Univision? 

The Future of Music Publishing: Online trends that may change the music industry as we know it

Imagine a world without music executives – a world where an artist has control over the production, manufacturing, publishing, and management of his or her career. A world where a singer is only a song and an Internet connection away from worldwide acclaim. This world may be closer than you think. 

 

What Does Piracy Really Mean to the Movie Industry?

Pirates are firing at the ship, seizing the vessel, and taking command of its precious booty, leaving nothing for the ship’s captain and owners but the fear of a life’s work brought to a naught. Although not as swashbuckling as Pirates of the Caribbean, it is the dire picture Hollywood is painting of pirates ravaging its creative content. Is Internet piracy really a threat to the industry, or is it simply a sign of changing consumer demand?

 

The Top Six Myths of Online Television

Unplug your TV set, cancel your cable, and throw out your remote control, because television as we know it is gone – at least that’s what everyone seems to be telling us. But is traditional TV really a technological dinosaur pathetically competing against a sophisticated and nimble online television model? We’ll attempt to debunk many of the myths and mistaken ideas.

Four Strategies Designed to Save Your Newspaper (Part 2 of 2)

Previously, we explored the strategy of legal actions as a way for newspapers to protect the right to their content. However, this strategy may prove limiting. That is why in this second installment, we’re continuing our review with three other strategies that may prove to be solutions to bringing newspapers back into the black.

 

Four Strategies Designed to Save Your Newspaper (Part 1 of 2)

Change is never easy – especially if you haven’t done much of it in 400 years. But change is exactly what the newspaper industry needs to keep up with the next wave of media distribution. The question is: what kind of change? In this two-part report, we analyze and review what we consider the main reasons behind the revenue downfall of most papers, and investigate strategies aimed at reversing the current trend.