Hearst Corporation's CEO Kicks Off IESE's Media AMP Leadership Forums
Frank A. Bennack, Jr., Chief Executive Officer of Hearst Corporation, is the first among an impressive line of C-level speakers to confirm his participation in the Leadership Forums of IESE’s Advanced Management Program in Media and Entertainment (Media AMP), which starts in January 2011. Leadership Forums feature one-on-one conversations with major industry “movers and shakers” and executives who are changing the face of the business.
Hearst Corporation is one of the world’s largest media conglomerates and owner of well-known brands that include Good Housekeeping; Cosmopolitan; Country Living; O, The Oprah Magazine; Esquire; Marie Claire; Seventeen and SmartMoney. In addition to its publishing properties, the company is also engaged in a broad range of broadcasting, cable networking and diversified communications activities. As CEO of Hearst, Bennack oversees 200 separate businesses with approximately 20,000 employees. Under his leadership, Hearst Corporation launched with Disney-ABC three leading cable networks – A&E, History and Lifetime – plus its investments in the ESPN family of networks. On his watch, Hearst also launched some of its best-selling magazines and acquired 11 newspapers, including two of the U.S.'s largest.
Leadership Forums are a key element of the Media AMP, an intensive business education program presented by IESE with industry thought leader The Paley Center for Media. The Media AMP’s Leadership Forums give participants exclusive and unparalleled access to some of the top executives in the media and entertainment industry, enabling them to interact with these top industry leaders in a private, personal setting. Sessions include both “C-suite” leaders from traditional media companies, as well as innovative entrepreneurs who are helping redefine the new media landscape. The program leverages its New York City and Los Angeles locations to bring important industry players to each Leadership Forum.
The Media AMP Leadership Forums’ succeeding lineup of speakers will be announced soon. So stay tuned for updates.
