If you don’t have one, your business might not have a future.
From Apple’s iPhone to Amazon’s Kindle to online sites like YouTube, Facebook and Twitter, digital innovations are transforming the way consumers act and think, and how media and entertainment businesses operate.
If you want to stay in the game, you need to capitalize on these changes, and seize opportunities where others see obstacles.
In Business Strategy in the Digital Age (BSDA), world-class faculty, and media and entertainment industry experts will guide you through actual industry cases. They will show you how some companies have prospered by embracing elegant digital strategies and others have failed by ignoring the digital danger warning signs.
Presented in association with IESE Business School
Ranked among the
Top 3 Business Schools in the World
by the Economist Intelligence Unit for 4 consecutive years (2005-2008)
