Professor of Marketing
IESE Business School
BiographyJosé L. Nueno (Barcelona, 1960) is a Professor in the Marketing
department at IESE. He received his Doctorate of Business
Administration (Marketing) at Harvard University, Master of Business
Administration at IESE and Degree in Law at the Universidad de
Barcelona. His dissertation researched channel complicity in the
distribution of medical equipment and supplies.
His areas of
interest include distribution channels and manufacturer/distributor
relationships. He has published articles on globalization, marketing of
consumer goods and luxury goods and relationship marketing. He has
taught at a several business schools, including the elective course of
Industrial Marketing at INSEAD, France as well as other management
programs. He was a visiting professor at the University of Michigan and
in joint programs with the University of Michigan and IESE in Vevey,
Switzerland and Shanghai, China. José participates in programs across
Latin America, the most recent at IPADE in Mexico and INCAE in Costa
Rica. In 2003 he was part of the faculty team for the Harvard Business
School AMP Middle East Program and the Strategic Program for Retail
Managers.
José has directed sessions to executives in over 50
corporations, including Loewe, Antonio Puig, LVMH, L'Oréal, Bodegas
Torres and has spoke at many industry conferences. He used to organize
IESE's conference of the Distribution Industry (10 years), and the Food
Industry (9 years)
He is author of a variety of articles published
in the Sloan Management Review, Business Horizons and the International
Journal of Research in Marketing. His most recently published books are
¿Por qué comercia tan poco el comercio electrónico? (1999), Gestión de
Precios (1998), Consumidor al Filo del Siglo XXI (1998), Comunicación
al Filo del Siglo XXI (1999), Gestión de Roturas de Stocks (2003); La
Naturaleza del Gasto (2004), Las Claves de la Innovación (2005) y El
Consumidor Maduro en España (2005)
He is a member of the Boards of
Directors of TOUS, LOMONACO, ADOLFO DOMÍNGUEZ, MPG (Mediaplanning),
JUNO, URÍA MENÉNDEZ, MIGUEL TORRES, PUIG BEAUTY AND FASHION, GAL. In
the post he has served as a executive director with EXEL LOGISTICS in
Spain. He is also a corporate consultant (since 1986 he has worked on
more than 150 projects for global clients), and advises national and
international corporations in the area of marketing and strategy.
He
serves on the editorial boards of the Journal of International Business
Studies, European Economic Review, European Financial Management,
Spanish Economic Review, Investigaciones Económicas, Expansión and
Actualidad Económica.
Areas of interest
* Brand creation
* Commercial strategies
* Distribution
* Launching new products
* Pricing
