Adjunct Professor
Kellogg School of Management
Biography
Dr. Kolsky has spent the past 20 years helping clients view the world from the customer's perspective, generating breakthrough insights to change the context, not just the content, of the customer's experience. Through these insights, Kolsky's clients have proven that it is mature marketing, not mature markets, which inhibits growth, innovation, and wealth creation in markets as diverse as infant formula, life insurance, and earth-moving equipment.
Among Kolsky's clients are AAA, Aetna, Akzo-Nobel, Allstate, American Express, AOL-Time Warner, Arco, Bristol Myers, Caterpillar, Cemex, CIGNA, Fel-Pro, The Hartford, IBM, ING, J&J, MasterCard, McDonald's, Motorola, National Australia Bank, Roche, Shell, Smuckers, and The Zurich.
In addition to his consulting engagements, Kolsky is a faculty member for a number of company-specific and Northwestern University executive education programs. He has published numerous articles and has been keynote speaker for conferences on a range of subjects, including "Break the Rules to Compete for the Future," "Making Mergers Work," "Distribution: From Landmine to Competitive Advantage", "The B2C Odyssey: From Internet Space to Customer Space", and "Tossing Out the Pink Slips." Kolsky worked in the White House, was a consulting partner for The MAC Group and Peat Marwick, and taught economics and consulted at Yale.
Education
- Ph.D., Economics, Yale University
- MS, Engineering and Economics, Brown University
