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Steve is Senior Vice President, Client Research Initiatives at Nielsen Media Research in New York. In his time at Nielsen, he has worked on helping the company measure and report use of Digital Video Recorders (DVRs) and video on demand. He is now the project manager for Nielsen's effort to track usage of portable media devices.
Prior to joining Nielsen in 2003, he spent over a dozen years at Discovery Communications where he directed the company's research efforts, including primary and secondary research.
He currently serves on the board of American Public Television, is closely involved with CTAM (Cable and Telecommunications Association for Marketing) and has served in the past on the television committee of the Advertising Research Foundation.
He is a graduate of Michigan State University with a B.A. and M.A. degree in Telecommunication, and earned an MBA from the George Washington University.
