Spring 2010: April 20-22
New York City
Program Fee: $4,300
Cost includes all class materials, as well as breakfast, lunch, and a cocktail hour event.
Learn from the Branding Experts at Kellogg
This is a time of unique challenge and opportunity for media executives:
New technologies have brought an explosion of options for media consumers.
This cluttered environment requires powerful media brands and outstanding brand systems.
The digital migration of content has forced media executives to think about their brands in new and innovative ways.
Revenue models for digital platforms are still evolving.
This dynamic environment often focuses on short-term gains to the neglect of brand building.
This program imparts the skills and long-term strategies you need to successfully guide your company through this volatile landscape.
The Experience
You will develop your plan of attack through research-based action learning, including case studies and group exercises, from the premier marketing faculty of the Kellogg School . Additionally, Subject Matter Experts will provide valuable insight from the media and entertainment trenches by illuminating their successes and failures. Since it was devised for a business that thrives on connections, this program's industry-specific setting naturally promotes networking and makes the sharing of experiences all the more relevant.
Who Should Attend & Why
IME's Branding in Media and Entertainment program is designed for executives responsible for the success of marketing initiatives as well as those involved with brand-related efforts. The program helps executives enhance their brand savvy, from positioning for online platforms to creating global brand concepts.
To most effectively implement change within their organizations, attendees are encouraged to come with a "team" from their companies whenever possible. Corporate teams have a pre-program consultation with the Academic Director, which maximizes the usefulness of the program. There are team exercises during the program and post-program follow-up to ensure effective implementation. For more information, send an email to info@ime.edu.
Key Benefits
Receive personalized attention from faculty to help you tackle your most pressing issues
Obtain clear definition of branding and positioning as you migrate content to digital environments and across platforms
Learn to manage and optimize brand systems
Improve your ability to integrate advertisers into your brand
Work with the world's leading marketing faculty
Create your long-term strategic plan for your brand
Gain perspective by getting away from the office to reflect on the bigger picture
Faculty
Faculty members have years of experience building brands for large companies, either as outside consultants or as line executives.
Richard I. Kolsky (Academic Director)
Adjunct Professor, Kellogg School of Management
Steve Burnett
Associate Dean of Executive Education, Professor of Strategic Management, Kellogg School of Management
Bobby Calder
Charles H. Kellstadt Distinguished Professor of Marketing, Kellogg School of Management
Julie Hennessey
Clinical Associate Professor of Marketing, Kellogg School of Management
Subject Matter Experts
IME incorporates the experience of media and entertainment leaders into each of its programs. These Subject Matter Experts work with IME faculty to design and deliver course content, emphasizing pressing topics and emerging trends. They guarantee that programs are relevant, current, and communicate knowledge that can be put into practice.
Fees
The cost for the Branding program is $4,300. Cost includes all class materials, as well as breakfast, lunch, and a cocktail hour event.
Payment of the full tuition amount of $4,300 is due prior to the start of the program.
The Institute for Media and Entertainment is a registered business school, recognized as such by the New York State Education Department. IME is accredited by the Accrediting Council for Continuing Education & Training (ACCET). You may very likely be able to have IME's courses tuition reimbursed by your company. Please check with your company reimbursement policies.
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