What's Your Digital Strategy?
If you don't have one, your business might not have a future.
From Apple's iPhone to Amazon's Kindle to online sites like YouTube, Facebook and Twitter, digital innovations are transforming the way consumers act and think, and how media and entertainment businesses operate.
If you want to stay in the game, you need to capitalize on these changes, and seize opportunities where others see obstacles.
In Advanced Digital Media Strategies (ADMS), world-class faculty, and media and entertainment industry experts will guide you through actual industry cases. They will show you how some companies have prospered by embracing elegant digital strategies and others have failed by ignoring the digital danger warning signs.
Key Benefits
By taking this program, you will:
- Understand the digital media value chain and how it can maximize your return-on-investment in every step of the digital media innovation and product development process
- Learn how to extract the maximum profit at every step of digital distribution
- Learn how underlying technologies affect the pricing of media products
- Become skilled at quickly responding to changes in the media landscape by re-developing and adapting your digital strategy
- Identify opportunities for using technological innovations to drive company growth and give your business an edge
- Gain insights that will help you determine whether digital product “innovations” or “product improvements” will actually succeed or fail in the marketplace
- Learn from the success and mistakes of media and entertainment companies that have implemented both winning and losing digital strategies
Who Should Attend
Mid-level to senior executives responsible for digital media strategy, marketing, advertising, distribution, syndication, content creation, innovation and product development in media and entertainment businesses
Faculty
- José Luis Nueno, Professor of Marketing and Business Administration, IESE Business School
- Sandra Sieber, Professor of Information Systems and Strategic Management, IESE Business School
- Josep Valor (Academic Director), Professor of Information Technology Systems, IESE Business School
Subject Matter Experts
IME incorporates the experience of media and entertainment leaders into each of its programs. These Subject Matter Experts (SMEs) work with IME faculty to design and deliver course content, emphasizing pressing topics and emerging trends. The SMEs guarantee that programs are relevant and current, communicating knowledge that can be used.
Fees
The cost for the Advanced Digital Media Strategies program is $4,300, which includes all class materials. Breakfast and lunch are included for all class days, as well as a group dinner.
Payment of the full tuition amount is due prior to the start of the program.
For More Information
Please send an email to info@ime.edu or call (212) 421-9600 .
Hurry! Limited seats available.
