Advanced Digital Media Strategies | Program Overview
Spring 2010: May 12-14
Fall 2010: Nov 30-Dec 2
New York City
Program Fee: $4,300
Cost includes all class materials, as well as breakfast, lunch, and a cocktail hour event.
What's Your Digital Strategy?
If you don't have one, your business might not have a future.
From Apple's iPhone to Amazon's Kindle to online sites like YouTube, Facebook and Twitter, digital innovations are transforming the way consumers act and think, and how media and entertainment businesses operate.
If you want to stay in the game, you need to capitalize on these changes, and seize opportunities where others see obstacles.
In Advanced Digital Media Strategies (ADMS), world-class faculty, and media and entertainment industry experts will guide you through actual industry cases. They will show you how some companies have prospered by embracing elegant digital strategies and others have failed by ignoring the digital danger warning signs.
Key Benefits
By taking this program, you will:
Understand the digital media value chain and how it can maximize your return-on-investment in every step of the digital media innovation and product development process
Learn how to extract the maximum profit at every step of digital distribution
Learn how underlying technologies affect the pricing of media products
Become skilled at quickly responding to changes in the media landscape by re-developing and adapting your digital strategy
Identify opportunities for using technological innovations to drive company growth and give your business an edge
Gain insights that will help you determine whether digital product “innovations” or “product improvements” will actually succeed or fail in the marketplace
Learn from the success and mistakes of media and entertainment companies that have implemented both winning and losing digital strategies
Who Should Attend
Mid-level to senior executives responsible for digital media strategy, marketing, advertising, distribution, syndication, content creation, innovation and product development in media and entertainment businesses
Faculty
José Luis Nueno
Professor of Marketing and Business Administration, IESE Business School
Sandra Sieber
Professor of Information Systems and Strategic Management, IESE Business School
Josep Valor (Academic Director)
Professor of Information Technology Systems, IESE Business School
Subject Matter Experts
IME incorporates the experience of media and entertainment leaders into each of its programs. These Subject Matter Experts (SMEs) work with IME faculty to design and deliver course content, emphasizing pressing topics and emerging trends. The SMEs guarantee that programs are relevant and current, communicating knowledge that can be used.
Fees
The cost for the Advanced Digital Media Strategies program is $4,300, which includes all class materials. Breakfast and lunch are included for all class days, as well as a group dinner.
Payment of the full tuition amount is due prior to the start of the program.
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