Advanced Digital Media Strategies | Program Modules

Topics to be Covered:

Case studies of media and entertainment companies that have successfully implemented effective digital strategies and some that have failed – and why

Factors to consider before launching digital product innovations to ensure maximum return-on-investment

Marketing strategies to produce sales results

Strategies for fostering company-wide creativity and innovation to keep you competitive in a digital economy

Questions such as the following will be explored:

What are the secrets that Disney discovered to extract incremental value at every step of the distribution chain, from its treasure of characters, content and distribution platforms?

How did Nintendo come from behind with the Wii to become the leader in games, outselling category leaders Microsoft Xbox and Sony PlayStation?

How did Apple change the iPhone’s mobile phone value proposition to extract far more revenue from AT&T than the long-time incumbent competitors like Motorola and Nokia?

Will a new platform or technology kill the iPod?

What analysis or market/product characteristics would you utilize to analyze the real profit potential of the next “killer app”?

Will the next step for the iPod turn it into a home video device, a distribution platform for movies, or even something else?

Who will be the “advertising king” of the future: Google, Microsoft, or a yet to be known company?

What’s the future of printed books or will devices like the Amazon Kindle and the Sony Reader displace them?

What are winner-take-all markets? How do you figure out if you’re competing in one, and if you are, what would you do about it?

And much more.

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