AMP in Media and Entertainment | Program Modules
Program Modules
MODULE 1
GETTING THE BIG PICTURE: CONTEXT AND CASH
NEW YORK CITY
January 31-February 5, 2011
The opening module provides the foundation for the program by covering topics such as the global economic environment, media economic context, and finance and accounting. In addition to the course work, high-level industry executives make presentations to the group.
Subjects
• The Global Economic Context
• The Media Business Landscape
• Financial Accounting
• The Role of the Manager
• Competitive Strategy
• Corporate Strategy
• Self-Leadership and Team Leadership
MODULE 2
ACHIEVING COMPETITIVE ADVANTAGE IN A DIGITAL AGE
NEW YORK CITY
March 14-19, 2011
The second module provides participants with an in-depth view of technology and the current media environment. IT systems and strategy, marketing strategy and management control are among the areas. More industry luminaries share their professional experiences during this module.
Subjects
• Marketing Strategy and Trends
• IT Systems and Strategy
• Management Control
• Decision Analysis
MODULE 3
CREATING VALUE AND MANAGING CREATIVITY
LOS ANGELES
May 9-14, 2011
During this module, participants explore the nature of creative organizations and ways to exploit new opportunities. Topics addressed include creative cultures and innovation, corporate finance, operations and how to manage creative people. The program takes advantage of its Hollywood location, which facilitates access to industry leaders and innovators.
Subjects
• Operations Management
• Project Management
• Financial Intelligence
• Entrepreneurship
• Creative Cultures and Innovation
• Managing Creatives
MODULE 4
PREPARING FOR WHAT LIES AHEAD
NEW YORK CITY
June 13-18, 2011
The programss final module helps participants craft new strategies for the future, while taking into account the latest developments in consumer behavior and changes in the global economy. Sessions examine topics such as scenario planning, global marketing, negotiation and cross-cultural management. Industry insiders also link personal and company challenges to the content of the module.
Subjects
• The Future World Economy
• Scenario Planning
• Global Strategy
• Global Marketing
• Cross-Cultural Management
• High-Level Negotiations
This program is designed to create a cadre of
dynamic leaders with the skills to shape the
future of media and entertainment.
